ALL ABOUT MATTHILDUR
There’s an instant sense of familiarity when I look out my window of my apartment in Lima— the vastness of the ocean, sometimes calm and glassy, other times wild and loud. It always feels alive, a living presence that reminds me...
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Wimbledon Tennis Tournament has just concluded. While the world´s most prestigious tennis tournament, may not captivate everyone, over the last two weeks, this sport event has offered rich material for commentators - from fashion and etiquette enthusiasts to dedicated tennis...
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The definition“ultra-fast fashion” has been circulating for some time now to describe a business model of fashion involving an extremely rapid production cycle.This mechanism has been—rightfully—heavily criticized for its unsustainable and unethical practices, as well as for prioritizing low prices...
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The question most often asked of me is “Why open a brick-and-mortar store in the digital age?” My answer is always the same and quite simply, “the retail experience as I present it is so much more than being in...
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Every collection requires a backdrop that complements the vision of its designs. For myself, creating opportunities to work with nature is what I am drawn to because of my Icelandic heritage. By the same token, after so many years living...
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