ALL ABOUT MATTHILDUR
The question most often asked of me is “Why open a brick-and-mortar store in the digital age?” My answer is always the same and quite simply, “the retail experience as I present it is so much more than being in...
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Every collection requires a backdrop that complements the vision of its designs. For myself, creating opportunities to work with nature is what I am drawn to because of my Icelandic heritage. By the same token, after so many years living...
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Matthildur explains why she chose photographer ARI MAGG to shoot the SS24 Mood Campaign: “I have followed the professional career of Ari Magg, since he first appeared as a promising young photographer, in my home town in Iceland”. Born in Reykjavik...
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What does it mean to be seen? How does it matter in our lives?In the age of social media to be seen is a priority for many but in fact none of us can escape the temptation of posting a...
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There is a dress that makes it perfect.One that draws a feminine silhouette and contours the neckline effortlessly.One that falls on the shoulders and makes comfort and style come together. One that sparks movement with its unconventional shape and brings...
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